A brand’s reputation and the image it conveys hugely affects whether people buy in or not. And a brand’s position within its industry and the customers it attracts ultimately dictates a business’ longevity. So it is vital to get this right from the start, or re-position a lacklustre brand to attract a new clientele.

Hospitality Talk offers tailored advice for the establishment, positioning, development and revitalisation of brands, based on years of working in the hospitality industry. This has included completely revamping dull all-day-dining restaurants and rebirthing them as hip, lifestyle-orientated F&B venues.